
Important factors
Briefing
Industry
Education and Retail.
Target
Nation wide Students and Aspirants
Business Model
B2C
Business size
Medium Scale
Goals
- Increase sales nationwide.
- Direct sales to customer, as Channel Partner cut was very high.
- Save business in Increasing online competition
Discovered Requirement
- IT Requirement : Niche specific nationwide E-commerce platform and inventory management webapp. (autoscalable)
- Marketing Requirement: Exposure to right audience, serve search intent and convert the customer.