Why is content marketing important for every business?
Say, for example, you are selling “Yoghurt,” and you are looking for an increase in sales via marketing. Then, what are you going to do to capture the game-changing sales record??
Step back and think groundbreaking marketing ideas.
What did you come up with?
Does your marketing idea covers “content”? Damn, yes, it has to be, there’s no other way around.
Whatever your content may be, I am sure you’ve come up with good ideas.
But do you know what groundbreaking content idea is?
Free Recipes of different food dishes using your yoghurt.
Now, publish recipes on your websites; Create How-to videos ; Run competitions and challenges. And By doing so, you would accomplish you underlying objective of selling Yoghurt.
And that’s it !, You’re going to get a fantastic sales figure,
Just when you think it’s easy, you start seeing your competitor leading in content marketing. or You gonna to go back to your couch and say whatever let it work as it is working.
If you are not a real doer and don’t want more customers then Please don’t read this article further.
But if you are a real doer, and want to scale your business.
Then, We have come up with a highly efficient content production workflow to help you understand and implement the content creation process to your business.
So, that you publish high-quality content efficiently and outrank your competitor.
How to create great content for Business
Content Creation Process
The content creation process has to be streamline, similar to the production of material to achieve the highest quality of content nearly every time. So, juice out max ROI of your content marketing campaign with our process.
To streamline the whole process, let us first understand all processes involved in content generation.
The following flow chart is the presentation of content production processes, and then we will look into all them step by step.
Best Content Creation strategy is as follows :-
Pre Content Generation : Planning
- Content Ideation
- Content Research
- Content Gap analysis
Content Generation Processes : Generating
- Keyword Research
- Keyword Strategy
- Creative Content Writing and Storytelling
- Content Polishing
- Graphic Creation
Post Content Generation :
- Publication and Schedule: content
- Backlink research and strategy
- Social media share strategy
- Optimization and value addition
As Abraham Lincoln said
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe“
The first two processes here, sharpening of axe and posting is hitting with that.
Content Ideation :
The Content Ideation is an innovative phase of content creation.
There is requirement of critical thinking to figure out audience needs, and what is not out there yet in your expertise area has to be well-thought.
The ideation can be raw at first. And keeping it “raw” would give you a tons of content Ideas.
It is an on-going process. You could become a content idea generator machine, just by keeping “content ideation” back of mind while doing your day to day business activities.
Because your content in your business story itself.
You may get a tons of content ideas, so it is essential to list down everywhere you come up with ideas.
Make sure to build bucket list in excel or Miro with the first column as content ideas.
Then, keep adding blog post ideas whenever you get one.
Once you have the bucket list of content ideas, now it’s time to research that particular idea out in the market.
Steps to do content research
Go through your list of article ideas and pick the content you think is “the need for an hour.” It should be interesting and it should be something which people would want to share.
Of Course, you can set your priorities for writing topics, to pick your creative ideas from the list.
STEP 2: FILTER
Take the best three blog topic ideas and start researching if those contents are already available or not? You may use tools like SEMRush, Ahref, ubersuggest or simply Google search.
STEP 3: FINALIZE
Use market research tools to understand demand.
Content marketing Tools: SEMRush is a great tool to take you content marketing campaigns to next level. Using SEMRush, you can get all analytics for your topic. like Traffic, backlinks , keywords, SERP and Social share.
STEP 5 Form content strategy for content development
Crafting content marketing strategy is a crucial step towards content success.
- Set the objective of the content.
- Observe the trends and calendar events
- Understand the gaps and competition.
- Calculate risk and rewards
- Finalize the Content Topic and date of publication
- Hit the hammer.
Or Hire content strategist for business to get better result.
CONTENT GENERATION PROCESS
- Keyword research
- Modify topic according to pillar keyword and add copywritng flavor to it.
The key is to make it google and user friendly. Keyword infusion would help rank on search engines, and great copywriting would help increase visitors.
- Start Writing a Creative Content with storytelling.
Storytelling is an art of selling products and services via content. Creatively writing helps customers stay and purchase.
- Polish the content
Once the content is ready to serve, bake it in Grammarly. Do ask feedback from some people as Paulina : the content writer always suggests.
- Design compelling graphics to go along with your content.
Steve Jobs once said, “Design is not how it looks, But, it is how it works.”
It is true enough, design works. Compelling graphics make visitors visit and stay.
The more the number of images, the better.
1. Publish on your website and polish it with the on-page SEO
2. Share your content on social media wherever your audience is
- Schedule the post.
- Make channel-wise graphics. ie different for FB and different for LinkedIn
3. Outreach people who have already shared such content.
4. Build high quality backlinks, following are the quick step you follow to build backlinks.
- Do backlink research
- List all potential backlink websites with their email address
- Outreach them.
- Start making backlinks on anchor text.
- Read this blog to make High-quality backlinks through PR quickly.
- Make your backlinks rocket fuel to your content.
4. Measure content performance monthly or quarterly
5. Optimize, measure, Re-optimize.
Check out content marketing check list.
That’s all Folks