Transforming Customer Experience is hec! and it is a never ending To-dos, we here are sharing 5 basic strategies to uplift customer experience that anyone can implement.
Customer Centric Design aka User Centric Design
Customer-centric design is a crucial component of delivering your intent accurately to them both consciously and unconsciously. Digest this properly; digital is the first touchpoint between you and your customer. Thus your message must be evident in every sense and in every form especially digitally. A total digital transformation has to take place to make customer experience a wow experience.
Plus to that here, putting yourself in customer shoes really won’t work, because it will always look useful to you only. Thus, it is always highly recommended to hire UI/UX professionals and there are ton of options, hire UI/UX professionals like us. or You can hire from quality UI/UX freelancer from Fiverr . Or if you have/want to have in-house UI/UX team then that’s perfect, and for them we are leaving some knowledge resources. Share with them to make customer centric design.
- To learn more in depth about the intersection of design and customer thinking “The intersection of design thinking, strategic consulting and customer centricity”
- Follow this Course on branding strategy
Listen to your customer
Listening is the most important to carry out business successfully, Listen to your customer and act proactively on it. But wait, here listening doesn’t only mean that you go and carry out surveys but here it means you go deep into their conversation, i.e. scan their social media, what they are talking about you, how they are interacting, what’s their interest, what will be appealing to them etc.
- Ultimate SEMRush Social media tool kit
- Survey tools : Typeform and survey monkey or any another
Offer Personalised Content
Offering personalised content is very important to build a brand and to gain customer loyalty. If you answer every question of a customer, then you become the answer to the customer. The customer never leaves you as you are the answer to them; they trust you whatever you say. To offer personalised content, you must get to the top of the results for every query that arises in your customer mind. Now the question is how you will do that? Ans is Create a right content strategy by data-backed research, or hire SEO professionals.
Content Tools :
- Create right content strategy with SEMRush data-backed tool
- To curate content ideas Answerthepublic tool
Remarketing and Retargeting
For this one you may need a robust business Intelligence team and regenerative business practices throughout so that you can map, track and bring back the lost customers. All this function does not belong to a particular team, its job of Everyone and everyone has to work together in this through out to understand your customer, your whole team have to figure out and bang on regenerative business practices to make sure that your customer is delighted in every step they take with you and if they leave in between, you better know the answer to why so that you remarket them with better opportunity of growth.
Sure there are tools which can get you right data but only tool will not secure you back lost customers. Just redesign the whole organisation to become more customer centric and more regenerative.
- SEMRush traffic analytics can do a better job than none.
Be the Talk of "Their" Town
Be the talk of “their” town, is specifically written to define that to be the talk of the town you have to go deep down to your ‘customer’s town, i.e. be there where your customer is, you don’t need to be everywhere, To do that leverage the power of the social media . Power up, to niche down to groups and communities, that is the future.
To do comprehensive Social media marketing :
- Course to power up social media skills, one can take Social marketing bundle
Blogs to follow
If all above digital strategies are followed with these company culture example, then no can stop your company to become industry leader.
That’s All Folks,
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