Tech companies and the IT consulting firms are technology enabler for people at large, solve big problems and help businesses run efficiently and effectively than ever.
But are they helping themselves?
No, at this time, small and medium-sized companies and IT consulting firms are themselves facing problems. They are on the verge of the end. Yes, firms that help run companies are dying itself especially who are in SMBs or SMEs.
Can You Guess the Reason?
The big reason is “Not evolving and adapting to change.”
It’s an old saying that “Getting over the past and adopting new techniques is the one who survives.”
Tech companies or Outsource tech companies who adapt to change can sustain unlikely changes around the globe.
Top IT consulting firms do the same – Change and Adapt.
We are saying this from an online marketing point of view.
They are not leveraging the power of the internet, and if they don’t, they will die.
The IT consulting firms who are in the belief that they can survive the ever-changing dynamic of the market by serving clients, now it’s no more valid.
To give a conclusive proof, we analyzed traffic sources of some best IT consulting firms and tech companies in the SMB range.
The above data of traffic sources are of Two giants in IT consulting firms of small and medium-sized business, who get on an average of 500K to 1.56M traffic per month.
Doesn’t that look like a promising number? And still, we are saying industry is going to die?
Hold on before you conclude anything.
Can you find the same similarities?
Can you find that more than 60% of traffic is from the direct source?
Well, What does that mean?
Direct traffic means that both the companies rely on their old clients, and no efforts are being taken to get the new clients.
10-15% search through traffic is not high and, at the same time, that 10-15% counts for brand organic words, which ‘job seekers’ are searching. Again it means they are not moving forward in business.
How we are saying that they are not moving forward is by the fact that their SEO traffic and social media traffic is near to 0. That again proves our claim that they still rely on old clients.
After this in-depth study, we had a discussion with various founders, software engineers, marketing and sales personnels of IT industry. We found our claim to be true,
These IT consulting companies may get 1 or 2 new deals because of partnerships, network or through 3rd parties(who enjoy huge chunks and brand value Leaving outsource tech partners nothing but the dependency of long term partnership).
Today, Every potential client to the IT industry has access to data for analysis, evaluation, and before partnering or hiring someone.
Thus, New tech companies with new mindset are investing in content marketing, SEO, and social media. They are giving clients all information to make/influence their decision to win.
So the IT consulting firm who helps clients at decision making process via websites first, becomes more trustworthy.
Thus, most businesses that outrank in SERP directly end up with clients i.e., whosoever are at the top of the search results serving client’s every related query. ends up doing business with them.
To do that, they make high-quality content on every related query and keywords.
Don’t worry, We have done that for you. At the end of this article, you can find our keyword research for IT consulting firms for FREE.
Ranking on keywords would help any IT consulting company to grow faster than ever without putting much effort into their direct sales end.
But it’s not going to be that easy.
Competition is fierce online. To win, you need to Plan, Manage, and Optimize Digital channels against defined targets.
Then, What should be a content strategy?
More than focusing on keywords, one must focus on targeting and positioning high online value propositions.
IT consulting firms should craft a content strategy around their whole funnel and deliver high value and core offer throughout the customer life cycle.
And the customer life cycle for IT consulting firms looks like below.
Exploration Stage For IT Industry Client:
Very crucial Stage, as you can see for top IT consulting firms, only 10-15% of traffic comes through search traffic, and as said search intent is either Job or branded search term.
And there’s much business generating gaps present for the IT industry. Remember, New firms are already leveraging it.
And If You would conquer the first fight of showing first on SERP results and turning traffic toward your website. You would keep your competitors out of the picture.
Content heavy social media strategy is must.
Decision-Making Stage For IT Industry Client:
Now once the traffic comes to your website, it is essential to keep them engaging with your website, which can only be possible by serving them 100% accurate search intent information and your high-value online proposition.
Potential customers are part of the traffic that stays on your website after arrival.
Potential customers may pogo stick to evaluate you with your SERP competitors at this Stage of decision or evaluation. Hence here, every landing pages should be sales focused and conversion rate optimized.
If you optimize your landing pages for conversion, then you would end up with a new customer at the end of your sales.
The story doesn’t end there, but since the part of advocacy and loyalty are well-known to the IT industry professional. As a lot of IT consulting firms are afloat for decades because of this Stage, we are not going to explore that.
So, Right now ! serving at the above mentioned stages is essential, and IT consulting firms must focus on and invest on it.
New consulting firms who are leveraging the content gap are turning new businesses nearly every day and growing exponentially.
Let’s take a look at the traffic sources of a new unicorn IT firm. As we can see 60%+ of traffic is coming from search, which gives them new impressions every day. And you know what that means “New business .” every day.
Isn’t that interesting. Ofcourse, who doesn’t want new high-quality leads per day?
IT firms, already have taken tiny steps by reading this article and are hopping on opportunity for exponential growth ahead.
Now forward this article to your team in your company and let them take on from there to hit on radical change.
Since, as a IT company, you create future, you are always steps ahead. So, We understand you are very busy in creating future technology infrastructure.
Don’t worry, we are here to help you with get started kit.
GET STARTED KIT
- Get comprehensive marketing checklist here.
- Download keyword research and content Gap analysis list from below.