Isn’t it the perfect time of the year to predict marketing trends in the digital landscape for the next year. New possibilities and challenges are right ahead? It’s overwhelming for a business to go digital. So why not we see and follow these Top 5 digital trends that are going to change the digital marketing trends, and that you must follow to get success in the year 2020.
Voice Search- New digital marketing trend
Voice search will be the digital marketing trend in 2020. And Yes indeed! This year probably will be “the year of voice search”. Voice search statistics trends suggest a dramatic increase throughout the globe by 2020. Even Google voice search has started preparing for it by introducing local languages in voice search commands. By now, Google and Alexa voice results are giving a relevant and reliable response and still improving day by day. And with this pace of improvement and data flow, voice search is becoming more and more mainstream. Voice marketing or voice search optimization has already started picking up. Even we, i.e. Bluenest team, have started working on it because it will not follow the traditional marketing techniques for sure, it will be a different challenge altogether. So, be prepared to take this leap!!.
Humanizing Brand - The B2B Digital Marketing Trend.
By humanizing brand we mean here, turning a hard cold, dull business image or just another business image into any other way to personalize and give sense human touch to it. Just doing it only for marketing purposes will not bring any pie, really getting involved in it can only deliver outstanding sustainable results.
You might be thinking, Why humanizing cold business will be a digital marketing trend in 2020?
When B2B business starts humanizing, it will begin touching a lot of people’s lives( even end consumer) by virtue itself, no matter how niche market is!. And B2B businesses already started realizing how crucial it will be for them to get onboard on digital landscape ASAP because their competitor also knows the value. Hence 2020 is very important for B2B business and for business which are not digital yet. And Humanization of brand should be the key digital marketing strategy. Well, This might look new and will become digital marketing trend, but actually, it’s not. It’s an old and the best marketing technique till now.
Countdown Timer in Email Campaigns
You might have seen the countdown timer in e-commerce website to make customer decision making fast. It’s an old marketing technique of triggering scarcity in customer mind. Thus customers end up buying things.
Using technology, this technique of psychological race against time has become more sophisticated in the digital era, i.e. The visual countdown timer has levelled up the marketing technique.
Similarly, an India startup Swiggy – online food ordering app has launched an email campaign with countdown timer in it, check out the following.
Emailer with countdown timer when rightly placed has helped marketers on an average whopping increase in conversion rate to nearly 390%.
Dynamic web content
We have recently gone through various websites to study this digital trend, and we observe a fascinating digital marketing strategy of making a dynamic geo-targeted copy on the landing page.
See yourself ! Mobile Monkey has genuinely made an intriguing smart copy.
Accessed from Pune, India it shows.
They change location in underlined “Pune’s Best Integrated Web Chat, SMS & Facebook Messenger Bot Platform for Marketing and Customer Service” from wherever user uses their website, which establishes trust and converts potential customers.
See, What happens when accessed from Panaji, Goa, India.
Check out their website to see this copy for your location.
Probably this emerging trends in marketing can be a game changing trends in 2020.
Progressive Web App
End of thought, There are a lot of other minor trends you will be able to see which are as follows
This is more of a UI/UX technique to increase average time of user on website and delivering more value. And ultimately retaining customers or potential leads. We also used this in our meta search system.
For ecommerce or webapp, this can serve as USP to let customer’s do more and beat out competitors at the same time.
This screen can serve as shopping cart for ecommerce and for webapp it can serve as extra accessibility.
Google has already started implementing in some areas. Soon, many companies gonna start using it in year 2020 .
You can learn more in-depth here.
That’s all folks
Of course this is not the end of the list. there’s more digital marketing trends which we would love to hear it from you in case. Kindly comment down below. We will add it up, mentioning your name to it.