Manufacturing industry is mostly relying on traditional type marketing OR do business through Reference which is by far different than new age marketing.
Let us see that first tradition marketing and Digital Marketing Differs.
Traditional marketing Vs Digital Marketing
- More expensive
- Content creation is difficult
- One way communication
- Difficult to measure ROI
- Audience reach is somewhat limited
- Harder to reach specific target audiences
- Comparatively economic
- Content creation is convenient
- Two way communication with audience
- Data driven statistics provide accurate measures for ROI
- Audience reach is vast
- Easier to identify and target specific target audiences.
You know what?
Today the manufacturing industry is investing lowest among every other industry in digital marketing. ie 2.3 % and then mining and construction ie 3.0%
Well, this is an interesting opportunity to rule the market. Isn’t it?
As the digital landscape is not crowded with many manufacturing industry players, this is a right time to hit the hammer.
Still, Why Manufacturing industry needs Digital marketing ?
1. Buyers are online
Buyers are increasingly rely on online research, to get best solution nearby.
For example if company employees are looking for Custom Rack Storage solution, even if they know someone, they would search internet first.
According to study, 94% of B2B buyers research online before purchasing any business product.
And 56% of engineers are already in their second or third buying stage process before they even contact the sales team.
2. All competitors are yet to leverage digital power.
It’s simple, Competitors may not have considered this option of gaining business.
3. A Platform to exhibit your capabilities/expertise
88% of manufacturing marketers who use digital marketing for their companies believe that increased content creation has led to an increase in revenue over the last year.
Platform helps you speak more about your company and educate your customer about your product, and the more valuable you become to them.
Digital marketing platforms offers direct link to your buyer where you can demonstrate your strengths. So now website has become much better refer than anyone.
4. Gives Ability to Become Word of Mouth.
Just imagine if company’s become household name like Godrej. What business it can bring.
GENERATE MORE LEADS !!
Today, as per linkedIn report, Businesses are generating 80% leads from Digital marketing.
Generating more leads —> Increased more Revenue
Through social media and SEO, business can carve path for their customers.
Once customer get aware and follow the digital path, customer start interacting with Website, Landing pages, lead forms.
Since, digital marketing gives capability to track every lead from the start of journey, businesses can re-market the buyer on the fence to increase conversion rate.
79% of brands that use marketing automation have seen a boost in their leads.
77% of marketers have noticed a significant increase in their conversion rate due to successful digital marketing campaigns
How to Go Digital effectively !
Step by Step guide to go digital for Manufacturing industry.
STEP 1: Set Goals and objectives.
Save Billions by setting goals and objectives. Break down in to yearly, monthly, weekly and daily goals.
STEP 2 : Make responsive website
Your buyers are online and on the go thus mobile responsive websites are very important. Many potential buyers start with online research, to buy from you.
STEP 3 : Do SEO
Match the search intent organically by doing regular posting SEO content and perfecting the website with Technical SEO.
Blog post and Case studies, Video content, Infographic content etc. Check out a post this for content marketing for business .
STEP 4 : Google Search Ads
Google search ads are also called as search engine marketing.Search ads campaigns should be optimized to get leads.
In the manufacturing industry we have observed that marketers make this mistake of placing bids against highly competitive words, without having any idea that those words are highly competitive because those are popular among Job searching people. And they end up getting job applications rather than an actual leads.
STEP 5 : Social Media Marketing
Social media is a place to become word of mouth.
Thus social media ads both organic and paid becomes as crucial as any other marketing channel. If done wrong it can backfire, if done right it can be a great boon. Smart marketers are hacking the growth and excelling in results.
How to do social media ads for the manufacturing industry is a topic itself which we would cover in an upcoming article soon.
STEP 6: Email campaigns
B2B businesses of any kind, use email as a primary source of communication that’s obvious. And hence it becomes the most effective in the manufacturing industry.
To leverage email effectively as marketing campaigns, start with addressing pressing issues and Updates in the mechanical industry via Newsletters .
STEP 7 : Measure and Optimize
Measuring or tracking your goals helps reach heights, else you would do something wrong and you would never know.
After measuring, it’s time to optimize the campaign. Measurement and optimization are infinite loops for growth.
We have reasoned out Why to do digital marketing to get leads in manufacturing industry or mechanical industry and how part of it.
Start now before it gets too late.
Comment down your questions. We would love to help you.
That’s all folks , Until next one.